KC Concepcion is pretty.
Richard Gutierrez is pretty.
Greece is pretty.
The Richard Prince bag is pretty.Â
Then the movie has a nervous breakdown, and everything goes to hell. The light romantic comedy suddenly turns into heavy melodrama. Richard makes corny speeches about love that would make greeting cards kill themselves for shame.Â KC weeps and weeps as if she’s just realized what sort of movie she’s in. Whatever charm the movie had is drowned in mush. The theme song blares incessantly to remind you to buy the ringtone.Â Philip Salvador is kidnapped by aliens and replaced with a ham and cheese sandwich.Â
Like the last six or seven Star Cinema flicks, For The First Time tells us that the ultimate Filipino romantic fantasy is the embarrassing declaration of passion. It’s not enough that the lover profess eternal love, she or he must do it in a highly public manner. With lots of witnesses and in the most humiliating way possible. Truth, depth, and loyalty are beside the point; what matters is that Everybody Knows It. The logic is, If everybody knows it, then it must be real! It’s an obsession with what other people think, a need for the Â approval of strangers. As if everyone were running for office. Apparently the most important thing in Philippine society is the palabas.