Mike Alcazaren wrote a letter to the management of SM IMAX and posted it on their FB wall. They have not responded and they took down the post on their wall.
Greetings. I just finished watching the event movie Dark Knight Rises at SM MOA Imax this afternoon with my family. The purchase of 4 movie tickets cost us PHP 1,800. A cost I did not mind paying because of the advertised “total cinematic experience” that IMAX and your cinemas promise on your website. However, this was far from the experience we had watching the movie.
In your website, the IMAX projection system is advertised as delivering “crystal clear images with a level of quality that is above ordinary projection standards…”. For the entire movie, the projection was dim, especially in the regular formatted scenes (non-IMAX). I have watched far better movie projection at regular, “ordinary” cinemas. It certainly was not “above ordinary projection standards” as we ended up having headaches after viewing the movie.
Sound, also was not as advertised. In your website, the IMAX audio experience promises a “powerful audio system” that “delivers laser-aligned digital sound that envelops you.”. Unfortunately for the moviegoers none of the qualities promised were delivered. The sound was poor, weak and definitely did not “envelop” us. In fact, the audio system did not even sound stereophonic, appearing to emanate only from the center.
The movie was 90% action and we did not see, hear or feel any of the crispness and detail promised by the 400 peso ticket prise that was charged. Even my Home Theater system sounds better and it is not even high-end.
I certainly hope that you shall look into the equipment that you have and double check if you indeed have the proper system that promises what you advertise. I am an avid moviegoer and look forward to these cinematic events which I willingly shell out extra because of the promise of the new technology you sell to us. I do hope you will not rob other moviegoers of that chance of the true “IMAX” experience by fixing your system. I have forwarded this letter also to the IMAX main offices.
Miguel G. Alcazaren