Report by Deo Giga
Canva is a free online design platform that launched in the Philippines on 8 August. The Australian company, whose roots go back to 2007, has established its Asian hub by opening an office in Manila where it focuses on graphic design, marketing, and customer service. Asked why the company chose the Philippines, CEO Melanie Perkins said, “Filipinos have a strong design aesthetic and tend to be early adopters of new technology.” She herself is a quarter Filipino.
Canva CEO Melanie Perkins
Anyone can use the platform and the free images and illustrations available in its library for various projects: from business cards to Twitter posts, photo collages, documents, presentations and invitations, even Facebook ads, real estate flyers and—for writers publishing their ebooks—Kindle covers. You can also design a cover for a physical book.
Canva is also hiring. Professional designers are welcome to contribute designs; every time their designs are used, they earn a royalty. (Visit canva.com/designers for more details.)