Twisted by Jessica Zafra – Pumping irony since 1994

Archive for the ‘Food’

Fantastic food deals and free seminars at the first KAINdustriya convention

October 17, 2014 By: jessicazafra Category: Food, Shopping, Sponsored No Comments →


This was the scene at the first KAINdustriya convention organized by Puregold last October 14 and 15 at the World Trade Center.


Hotel and restaurant managers, caterers, operators of cafes, canteens, food stalls, karinderya and jolly jeeps found big discounts on food items and kitchen supplies.

Established in 2012, Puregold’s KAINdustriya is for all food resellers. It aims to offer the most affordable prices on basic commodities and ingredients as well as cooking equipment and appliances through the Tindahan ni Aling Puring program.


Tindahan ni Aling Puring is not just for sari-sari store and neighborhood tindahan owners, but for everyone in the food business.

In addition to the big convention, KAINdustriya has been organizing cook- offs, cooking demonstrations and free seminars for its members on topics ranging from safety and sanitation, inventory keeping, and menu planning to pricing and cost management. The idea is for members to increase their knowledge of the business and hone their skills so they can become competitive in the thriving Pinoy food industry.


For more information on Tindahan ni Aling Puring and updates on KAINdustriya events, go to and, or follow them on Twitter and Instagram.

Tindahan ni Aling Puring: A fiesta for food entrepreneurs on Oct 14-15

October 09, 2014 By: jessicazafra Category: Announcements, Food, Shopping, Sponsored No Comments →


Canteen operators, hoteliers, karinderya owners, caterers, amateur and professional cooks are invited to the 1st Tindahan ni Aling Puring KAINdustriya Convention on October 14 and 15 at the World Trade Center Tent Area in Pasay City. Admission is free.

Organized by retail giant Puregold, the convention is a national fiesta where food entrepreneurs can shop for food items at discounted prices, and learn how to improve their earning potential.

“These food resellers provide a big boost to the local economy,” says Puregold Merchandising Director Vincent Co. “They source their supplies from their communities, and generate jobs in those same communities. They also provide nourishment to the country’s workforce, from laborers to executives, who do not have the time to prepare their own meals but need good Filipino home cooking to keep them strong.”

The KAINdustriya Convention aims to give small- and medium-scale food entrepreneurs what the annual Puregold Sari-Sari Store Convention has been providing tindahan owners for the last 11 years. During the two-day event, entrepreneurs may attend free seminars and learn business tips from experts, including RJ Ledesma and Anton Diaz of Mercato Centrale. They can attend cooking demonstrations by renowned chefs, check out the trade showcase, and buy food retail products at discounted prices.

This being a fiesta, celebrities will grace the event.

“It will be two days of kita, kain and kabuhayan for our neighborhood chefs,” said Co. “Through this event, we hope to foster a sense of community among our food entrepreneurs and inspire them to bring their business to another level.”

Puregold will also hold pocket KAINdustriya events at its QI Central, Paranaque, Cainta Junction, Valenzuela, Meycauayan and Dau branches. For updates on the latest Puregold events and offerings, visit their Facebook page or follow them on Twitter and Instagram.

And now a word from our sponsors

August 03, 2014 By: jessicazafra Category: Food No Comments →


Cavite Caviar

July 16, 2014 By: jessicazafra Category: Food, Places 3 Comments →


From Sonny Lua at Asiong’s in Cavite City: Huevos de Pescao in Tinta de Choko), fish eggs in squid ink, or bottarga al nero. Eat it on toast and you’ll feel like the Tsar. Before the revolutionaries showed up. Unfortunately it’s available only at Asiong’s in Cavite City (Sonny, you really need an outlet in Metro Manila). We get our supply from Ige Ramos, who organizes food tours to Cavite. If you want to join a food tour and try Cavite delicacies like quesillo and pansit pusit, send Ige a personal message on his Facebook page.

Is this snacktacular enough?

July 01, 2014 By: jessicazafra Category: Announcements, Food 2 Comments →


One afternoon there’s a knock on the door and a messenger delivers this giant bag of snacks. What’s in the baaaaag, you ask, in the voice of Brad Pitt in Se7en. Go to Glorietta on Wednesday and Thursday afternoon to find out.

Your favorite school subject is now a restaurant

May 08, 2014 By: jessicazafra Category: Food, Places 2 Comments →


Chef Chris Locher of My Kitchen in Paco, Manila has not only overcome his recent health issue, he’s opened an excellent new restaurant on Jupiter in Makati. Last week Stella organized a dinner for six hard-boiled media practitioners who know that when Stella says, “You have to try this restaurant,” the only acceptable response is, “Sure!” It’s like the part in the first Terminator where the T-800 has laid waste to a club and Kyle Reese tells Sarah Connor, “Come with me if you want to live.” You just go.

Pinoy Original CoBe

The restaurant is called Recess, and Chef Chris describes its menu as “eclectic comfort food”. To us, all food is comfort food, not eating food being a prime source of discomfort.

Chef Chris is probably best known for his invention of the thin pizza that you eat in strips with alfalfa sprouts and arugula rolled up in them—a genius way of making people like us eat our vegetables. He can’t use the name of his creation because it belongs to the restaurant he used to work with. At Recess, this dish is called The Original. This being the Philippines, we prefer D’Original.


The Original comes in a dozen varieties, all named after elements you can see on the ceiling designed as a stylized periodic table. We tried three of the all-day breakfast specials: the CoBe—sauteed corned beef, egg, caramelized onions and potatoes with fresh marjoram; the PoTo—finely-sliced pork tocino, red onions and salted egg; and our favorite, the TiTo—tinapang bangus bits, tomatoes, itlog na pula and fresh red onions.

Recess salad

We were only going to pretend to eat our greens, but it had been a sweltering day and the Recess Salad of mixed greens, grapes, apples, oranges, cherry tomatoes in a grapeseed oil dressing with caramelized almonds was so refreshing.

salad j50

In fact we even tried another salad: the J50 with romaine hearts in gorgonzola, pears, a 7-minute boiled egg, and bacon. Bacon makes everything better. To think that as we trudged towards Recess on that hot night, we were telling ourselves that it was too hot to eat. We were wrong hahahaha.

Risotto orbs

At this point we could’ve ended the meal and gone home happy, but there was more. Risotto orbs—crispy fried risotto balls with two cheeses, chorizo and herbs.

tuna steak

A juicy tuna steak with chimichuri sauce.

bbq lamb

The very tender Carolina-style barbecued mustard lamb ribs. Good thing there were six of us sharing the dishes, or we might’ve eaten ourselves into a food coma. The portions are good for sharing, and by “sharing” we mean “can feed two people who are not on a diet or some other deprivation plan.”

lemon cheesecake

If we’d been responsible adults, we probably would’ve declined dessert. Luckily, we are not. There was lemon cheesecake,

decadent choc

a decadent chocolate cake that went beyond decadent,


and a light, delectable Pavlova. Next to it you see our glass—we finished most of a bottle of Chardonnay and were useless for the rest of the evening. Useless, but happy.

A meal for two consisting of one mini-size The Original, one salad, one lamb ribs and one dessert comes to about Php550 per person. With a glass of wine, add Php200. For the whole shebang described above, probably Php1,500+ per person.

Recess by Chef Chris is at 50 Jupiter Street, Bel-Air, Makati, between Paseo de Roxas and Makati Avenue. Visit their Facebook page. For reservations, call (02) 899 1818.