The typical Puregold supermarket
Generally we hate domestic chores and do them only because we have no choice (The litterbox must be cleaned lest it turn into some new biological warfare agent), but we have always enjoyed doing the groceries. It’s not so much a chore as an anthropological expedition: we learn not just what things cost (Fancy Feast costs Php42.75 a can??), but what new products have been developed to meet market demands (People need calcium and fiber but don’t have time to prepare their own food. Voila: Oishi Oaties, milk with oats in tetrapaks), and how current trends affect manufacturing (Environmentalism and the emphasis on well-being equals more natural/organic products). Yes, it’s more fun being a nerd.
We tend to shop at whatever supermarket is closest to our house, but we’re always curious about what other stores carry. Our friends have recommended S&R for its vast selection of merchandise, but we don’t need to shop in bulk (the pack of 24 rolls of toilet paper would not fit in our cabinets), plus we can’t have too much food in the house because we will consume everything even if we’re not hungry.
The new Puregold Fairview Terraces in QC
Last week we were invited to check out the new Puregold supermarket at Fairview Terraces in QC. That’s practically cross-country from Makati, but we decided to make a field trip of it. (Make sure you are in a car with people who know all the showbiz chismis. We got all the news, hearsay and speculation on the Vhong Navarro incident.) We’ve never shopped at Puregold, but we hear that their prices are lower than their competitors’. More importantly, we were told that they had ample stocks of cat food and kitty litter.
Fairview Terraces is the new Ayala mall in Quezon City, and Puregold Fairview Terraces is the first mid-market outlet of the top supermarket chain the country.
The supermarket is shiny, brightly-lit, and welcoming, with broad aisles so you don’t accidentally run over people’s feet with your shopping cart.
There is a well-stocked Health and Nutrition section with vitamins, supplements, over-the-counter medications.
And speaking of self-medicating, a fairly impressive liquor section.
As promised, there is cat food and kitty litter. Just the basics for now, but we were assured that their range of pet supplies will grow.
The prices are lower than those of the two supermarkets we shop in. We have a personal price index for supermarkets, based on the retail cost of Palm Corned Beef. Puregold’s price is Php157.55 a can; we’ll check the other supermarkets’ prices this week.
Update: The Palm Corned Beef Price Index:
Rustan’s: Php168 (But they’ve never claimed to have the lowest prices)
SM Supermarket (Thanks, wangbumaximus21): Php170-175
Human Nature products used to be available only from dealers; we’re pleased to note that supermarkets now carry them. The Human Nature shelf at Puregold Fairview Terraces is stocked with the latest from the 100% No harmful chemicals brand, including 500ml pump bottles of moisturizer with no synthetic fragrances (Yay, no headaches).
If we had actual cooking skills, we would probably be impressed at the assortment of fresh produce.
Mission accomplished: Cat supplies for the whole month.
And the field trip was educational: we haven’t been north of Tomas Morato Street for so long, we just found out that the UP Integrated School campus is now the UP Town Center. Our friends graduated from a shopping mall, haha.
If Puregold opens in our neighborhood, we would totally shop there. They do have a humongous branch near our sister’s house, so we’ve convinced her to do the groceries with us.