In Michel Gondry’s Be Kind Rewind, all the videotapes in a rental shop are accidentally erased, so Mos Def and Jack Black “remake” the movies using a camcorder and common household objects. They call it “Sweding”.
“At the â€œBe Kind Rewindâ€ Web site (bekindmovie.com), Mr. Blackâ€™s voice defines Sweding as â€œputting YOU into the thing you like,â€ and there is a quiet strain of populist defiance buried in Mr. Gondryâ€™s wonder cabinet,” A.O. Scott writes in the New York Times. “Commercial pop culture is, too often, understood as a top-down enterprise, its expensive, disposable products passively consumed by the public. And yet at the same time that stuff is capable of inspiring a deep and durable sense of ownership. The movies we love belong in some profound way to us, and part of us lives inside them. Sweding is Mr. Gondryâ€™s way of making that rather abstract sense of connection literal, of suggesting that even if we are not strictly speaking the owners and authors of the movies we like, well, then, perhaps we should be.”
This is your cue to swede yourself into your favorite Pinoy movies. How about a remake of Temptation Island in which you play all the roles? Bituing Walang Ningning with two guys as Sharon Cuneta and Cherie Gil? A mash-up of Himala and The Flor Contemplacion Story? In the words of Manny Pacquiao, Duet! Send me the link.