You know how, in the Philippines, when a small enterprise becomes successful, everyone rushes to get into that line of business? It happened with lechong manok, shawarma, pearl drinks, milk tea. All the neighbors dreamed of being hot pan de sal magnates when I was a kid. Now I think it is happening with Uber.
Uber is the ride-sharing app that puts car owners together with people in need of transport. Essentially it’s a taxi service minus the franchise and the aggravation of haggling with taxi drivers. (Taxi apps actually legitimize the “kontrata” system—passengers offer the drivers tips even before they’ve entered the taxi. It’s a bidding war, and the result is to reward asshole behavior.)