Gather all the clothes you no longer have any use for, including the ones that no longer fit but you’re in denial about, and put them in two bags. (All, meaning even those that are not from H&M. They can even be very old or damaged.) Take them to an H&M store. Bring only two bags per day, don’t bring your entire wardrobe.
Take the bag/s to the cash point checkout next to the I:CO (I: Collect) display box. The sales advisor will look at the bag to see if its contents are safe.
The bag will be placed in the I:CO box. In return, you get a “15 percent off 1 item” discount voucher per bag. You can only get a maximum of 2 vouchers a day.
How many pieces or what is the weight of one bag? There are no rules on quantity or weight, but remember that these are clothes you were going to get rid of anyway, so the more the better.
Again, you can only bring 2 bags a day, for which you will get 2 “15 percent off 1 item” vouchers.
I:Collect will sort the clothes and figure out how to reuse them. Clothes still in good condition will be re-sold as used goods. Clothes that are no longer wearable (meaning they’re ruined, not that they’re polyester mu-muus or I heart Alanis T-shirts one cannot be seen in) are made into cleaning cloths (Yes, trapo). Clothes that cannot be reused are recycled into damping or insulating materials or new textiles. If there is no more conceivable use for those clothes, they are incinerated to produce energy.
For every kilo of clothes H&M collects, I:CO will donate 2 cents Euro to UNICEF Philippines. They will not make a profit from this project.
For more information, go to hm.com/longlivefashion.